I fix messy, outdated, underperforming, and AI-generated content and turn it into conversion-ready copy. If your content almost works, I’m the one you call.

You don’t need another cookie-cutter blog post or some AI-generated fluff. What you do need is content that speaks to your audience, builds trust, and makes people want to work with you (or buy from you). That’s where I come in.
Your website, blog, and marketing materials should do more than just “say stuff.” They should connect with the people you want to reach, whether that’s future customers, loyal readers, or clients who need a little nudge to hit “buy.”
That’s what I help small businesses do: take the heart of what makes you unique and turn it into content that’s easy to read, fun to engage with, and (bonus!) actually drives results.
I’ve been doing this for 18+ years across all kinds of industries from finance to pets to cannabis to iGaming, so no matter what your niche is, I can make it approachable, engaging, and totally on-brand.
If you’re tired of content that sounds like everyone else, let’s create something that sounds like you.
You know what to do. Email me.
hey(at)christandure.com
LinkedIn
You’re welcome! Here’s a handful of free resources for small businesses.

If you don’t even want to read your own copy, why would a visitor? A potential customer finally lands on your website. They’re curious, interested, maybe even ready to buy. And then… silence. Why? Because your copy is flat. It doesn’t speak to them. It doesn’t guide them. It doesn’t connect. So what happens? They